The purpose of The Basics of IPTV is to increase understanding of the technical, economic, and business model differences that are evolving for the delivery of rich media such as video, audio, and graphics—specifically consumer television services on private IP data networks of the near future. It likewise describes alternative scenarios that might develop during the global IPTV deployment and how it could affect consumer behavior.
IPTV is the only broadband killer application with enough demand and an average revenue per unit (ARPU) stream to cost justify the deployment of a massive new broadband carrier service cloud. The new IP video–enabled carrier cloud consists of multiple FTTX plans, alternative broadband wireless plans, and a hope that the new investment can stem the losses of wireline subscribers while creating a cost-effective replacement network for the current narrowband SONET infrastructure and costly data service overlays of today.
In the marketing realm, there is a growing need to both mature and refine franchise granting rights, consumer take-up rates, price performance curves, and profit margins. The current Internet problems of network neutrality, toll booth charging, security, firewall protection, intrusion detection, spam, viruses, and Trojan issues will soon be joined by digital rights management, digital asset management, and identity management concerns flowing from the new availability of digital TV content and peer-to-peer (P2P) communications.
The Basics of IPTV will bring these issues into the light and describe alternative scenarios that might develop after the initial deployment of IPTV.
About the Author
About the Publisher
Appendix: Glossary of Key Terms and Acronyms
Preface
Introduction: Fundamentals of IPTV
Chapter One: What is IPTV and Why All the Fuss?
Chapter Two: Network Technology: The Cost of Service Delivery
Chapter Three: The IPTV Data Access Network Economics
Chapter Four: The Regulated Infrastructure
Chapter Five: The Strategic Pieces of Modern Broadband
Chapter Six: The IPTV Network Access Evolution
Chapter Seven: Broadband IPTV: Replacement Market Issues
Chapter Eight: How IPTV Enables Converged Broadband
Chapter Nine: Enabling TCP/IP to IPTV and Web TV
Chapter Ten: Networking Network TV and Closed Circuit TV
Howard J. Gunn is director of marketing and sales at WorldView Network Services in Dallas, Texas. He is also a member of the American Mensa Society, the Society of Industrial Leaders, and the Gerson Lehrman Group Council and serves as the supply chain director for the National RFID Institute. He is also a representative of the Northwestern Mutual Financial Network and is NASD 6 and 63 licensed.
Mr. Gunn authored Principle of Traffic and Network Design and has had numerous articles published in business and trade press magazines. His most recent article, “Peering into our Future,” was published in the IEC's Annual Review of Communications, vol. 58. The article forms the basis for his new MegaPortal services partnership with Digistream Technologies LLC for securing content, streaming rich media, and retailing entertainment over a personal information network. In this new Web TV and digital entertainment market, Digistream is the first to market with 100 megabit e-commerce retailing of high-value content and commercialization of personal two-way interactive MegaPortal peering services for mobile consumers, small businesses, and retailers.
Mr. Gunn began his communications and information services career as a telephone craftsman and progressed through management positions in traffic engineering, equipment engineering, capital budgeting, accounting, data processing, information technology, and carrier service operations. At the onset of the Internet revolution, he shifted his career path toward new information technology development and product marketing. In this high-tech path, Mr. Gunn held key executive and general positions in product line management, new product marketing, and sales, having served as the vice president of marketing, product management, and corporate strategy at Alcatel and GM Gandalf Technologies, vice president of sales at GTE Automatic Electric, director of net technologies at NEC America, and vice president of sales and marketing at Terabridge Technologies.
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