Video game enthusiasts in the United States plunked down about $170 million on copies of "Halo 3" in the 24 hours after the Xbox 360 game went on sale, Microsoft Corp. said Wednesday.
The company claimed the first-day total makes it "the biggest entertainment launch in history," topping first-day sales of the final "Harry Potter" book and the box-office opening of "Spider-Man 3." It also surpassed the $125 million in first-day sales for "Halo 2."
"Halo 3" fans preordered more than 1.7 million copies of the game, and more than 10,000 stores opened at midnight Monday to start selling, according to Microsoft.
"Harry Potter and the Deathly Hallows," the final installment in the series written by J.K. Rowling, sold about 8.3 million copies in the first 24 hours. The New York Times estimated those sales at nearly $170 million, because some retailers discounted the book heavily. "Spider-Man 3" took in a record $59 million in its first day.
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